Introducing new UV range from SK-II's

No.1 Brightening Range!

SPF 50+, PA++++

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Available in a range of  
3 colors including
a new rosy shade

Rosy

Airy (Untinted)

Beige

How to select the
right shade?

For those who want a finish that looks like bare skin/ When layering with makeup base

For those who want natural coverage and even finish

For those seeking a tone-up effect/
When you are concerned about dullness

How to use

Look like you have beautiful bare skin with only UV/CC

Step 1

Take a large pearl grain
on the back of your hand

Step 2

Place a few points on the
forehead, cheeks,
and chin

Step 3

Blend it from the inside
out with your middle and
ring fingers

Step 4

After blending it all over,
apply it to the skin with a
hand press.

Step 5

To add highlight to the
triangle of the face, put it
on both temples, between
the eyebrows, and tip of
the nose. Blend in so that
a total of 4 points are
connected.

SK-II
Instantly radiantIII , smoothIV,
translucentIV
Long Lasting AuraV

  1. Based on CC cream Acute efficacy test by P&G JAPAN, 2024 and UV cream Acute efficacy test by P&G JAPAN, 2023
  2. Based on consumer study among 33 respondents, Japan, 2024.
  3. Based on P&G internal skin efficacy measurement study placed in 2024 among 36 panelists age 20-49. Their skin appearance before and right after of GIE usage were graded by naïve consumer judgers and analyzed by professional.
  4. Based on P&G internal lab study placed in 2024
    among 35 panelists age 20-65 within 2 hours
    instrument measurement data.
  5. Refer to SK-II UV cream.