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In The Spotlight


Why ageless beauty begins with the eyes

We’ve all heard the saying, “The eyes are the window to the soul.” According to a recent consumer study*, in which most thought the appearance of their eyes determined how old they looked overall, our eyes can also be the window to our age – or at least, our perceived age.

When we don’t get enough sleep and feel tired and fatigued, it shows – eye bags and dark circles begin to emerge. The truth is that our eyes can reveal more about us than we sometimes care to admit.

Because the skin around our eyes is thinner than on the rest of our face, the eye area is particularly sensitive to external factors and the effects of aging, causing it to easily lose firmness and plumpness.

The 3 critical points

In a recent study, SK-II scientists discovered that three critical areas around the eye play a vital role in overall appearance, and each of these areas is affected by aging in different ways. In our 20s, eye bags begin to sag. In our 30s, eyelids start to develop wrinkles. And in our 40s, wrinkles appear in the corner of our eyes, known as "crow’s feet".

SK-II research has shown that targeting all three of the areas has a much greater impact on the impression of youth than only concentrating on one region of the eye.

An anti-aging trio

The new Stempower Eye Cream targets these three critical areas around the eye, resulting in a more youthful overall appearance. The potent Stem-Acanax Eye Complex comprises ingredients that improve the skin’s plumpness, boost radical firmness and inner resilience, promote production of skin’s structural protein, and aid in preventing sagging of the eye bags.

Upon application, Stempower Eye Cream works to smoothen the appearance of wrinkles and even-out the texture around the entire eye area. It helps to combat the signs of damage due to external factors such as UV, dryness and dust, and creates a bright-eyed look that lasts for the entire day.

What our eyes reveal

With Stempower Eye Cream, your eyes can look sharper and younger. If the key to a youthful overall appearance is in the eyes, what do you want yours to reveal?

stempower eye cream

Stempower Eye Cream

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*Based on SK-II consumer research (ID: JP131989)conducted amongst over 500 Japanese women within the age range of 25-55

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