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KIDS INSPIRE THE WORLD TO DREAM AGAIN

A global SK-II event spanning 10 cities saw kids rallying adults to reconnect with their dreams

On June 21, cities all over the world were inspired to dream again.

To challenge and inspire adults to dream big, SK-II staged a simultaneous multi-city series of events on June 21 in 10 cities around the world – New York, Beijing, Tokyo, Seoul, Hong Kong, Singapore, Taipei, Kuala Lumpur, Jakarta, and Bangkok – creating a “Dream Again” movement on a truly global scale.

From the Great Wall of China to New York’s Madison Square Park, SK-II’s “Dream Again” events captured the hearts and attention of crowds in each city on a local level, but all shared a common theme in enlisting the help of the world’s biggest dreamers: kids.

DREAMERS AROUND THE WORLD

GLOBAL PREMIERE OF “KID COUNSELLORS”

As part of SK-II’s ongoing #changedestiny campaign empowering women to pursue their dreams and take control of their destiny, the “Dream Again” events also featured the global premiere of the new SK-II film, “Dream Again | SK-II #changedestiny".

This new film was created in response to the Global Dreams Index Survey conducted by the brand in early 2016, which revealed that half of the world’s women have given up on their dreams.

With the help of kids at the “Dream Again” events and in the “Dream Again | SK-II #changedestiny" film, SK-II hopes to inspire adult women everywhere to believe that it’s never too late to dream again.

Watch the “Dream Again | SK-II #changedestiny" film here.

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