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Facial Treatment
Essence

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Exclusives

MAKING A MARK ON SINGAPORE FASHION WEEK

SK-II ruled the runway and red carpet with stylish skincare and a new product launch

As the Official Skincare Sponsor of Singapore Fashion Week, SK-II made a lasting impact at the region’s top fashion showcase. Global ambassador and Academy Award-winning actress Cate Blanchett graced the event to launch new products, while SK-II also worked backstage for Victoria Beckham’s closing catwalk show.

CATE’S MIRACLE MOMENT

Cate stopped by the pop-up #changedestiny Museum at Singapore Fashion Week to meet regional media and SK-II elite customers. Joking that she had changed SK-II’s destiny by persuading them to finally make her beloved Facial Treatment Essence available in spray form, Cate was particularly happy to announce the launch of the new SK-II Mid-Day and Mid-Night Miracle Essences during her first trip to Singapore on behalf of the brand.

This on-the-go skincare spray became the perfect handbag essential for Fashion Week attendees, convenient enough to carry in their clutches and effective over makeup to keep their faces hydrated while on the move.

Fans and SK-II customers across Southeast Asia also got the once-in-a-lifetime chance to interact virtually with Cate over a Google+ Hangout, where she gave advice for women venturing into new challenges and breaking stereotypes, and even her grandmother’s beauty tips.

On being limited by the skin you’re born with, Cate shared: “I think trying to look like someone else or trying to be like someone else, or trying to have someone else’s career is not a good philosophy for any part of your life. But if you work with what you’ve got, and consistently stay with a range of products that work – which for me was SK-II – then I think you can totally change the results.”

GLOWING CATWALK SKIN

Closing Singapore Fashion Week 2015, and one of the most anticipated shows of the week-long event, was designer Victoria Beckham’s Fall/Winter 2015 runway show.

Before the show, the designer spoke to reporters about her beauty philosophy: “I think it’s all about using the right products, and these [SK-II] products are really, really great. I was really surprised when I started using them – how they make me feel, how they make my skin glow, feel fresh and clean, and bright as well.”

To give her models the flawless, radiant skin essential to Victoria Beckham’s catwalk presentation, SK-II prepped the models backstage with a quick but effective skincare regime that included Facial Treatment Clear Lotion, a Facial Treatment Mask, Facial Treatment Essence, and Cellumination Aura Essence.

After the makeup artists applied the final makeup look on the models, the Mid-Day Miracle Essence was sprayed evenly over the models’ faces for that hydrated and glowing finishing touch.

Mid Day Miracle
Essence

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Facial Treatment
Essence

( 20 )
45
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GenOptics Aura Essence

( 4 )
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Facial Treatment
Clear Lotion

( 4 )
50
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Facial Treatment Mask

( 7 )
40
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SK-II Mid Night
Miracle Essence

( 1 )
50
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