While the African nations are more focused related to global water crisis, SK-II sees a unique opportunity for us to serve the communities closest to our loyal users, Asia.

We see clean water more important in our lives. helping to educate people that the lack of clear, safe water not only affects health, but robs women of opportunities for employment, education and the simple right to safety.

We believe that women are the conduits to empowering communities that are most in need. Our focus is on helping women so that they can in turn help their communities / families

The SK-II Clear for Life project exists because we have learned that connecting women in developing regions to a source of clear, safe water transforms their lives and empowers them to change the destiny of their community.
This is no little effect. Clear, safe water can help women to focus on protecting, nourishing, educating and employing their communities. This very precious gift of nature is so fundamental that without it, other resources and support simply don’t make much difference to a community.

The SK-II Clear for Life Campaign provides funding each year that goes directly to a variety of ways to help communities in need solve their water issues, including the provision of PUR™ water purification sachets and also helping communities to improve their local irrigation systems to achieve a more sustainable source of water.

Through a partnership with the Children’s Safe Drinking Water Program and working with a network of organizations across Asia, the SK-II Clear for Life project will bring life-saving, clear and purified water to communities most in need. The technology at the heart of this is PURTM Purifier of Water. Taking the form of a sachet of powdered mixture that acts as a ‘dirt magnet’ when it is mixed in water, PUR™ removes pollutants and cysts and kills bacteria and viruses in contaminated water, turning this water clear, safe and drinkable in minutes.

As the threat to such communities is actually increasing, scarcity of clear, safe water will become an even bigger issue. By acting now, SK-II can help women immediately and bring hope for a better future by empowering them with access to clear, safe water.